MIDORI MATCHA
project overview
client:
Concept Project
services:
Brand Identity · Packaging
industry:
Food & Beverage
role:
Brand & Visual Designer
about the project
MIDORI MATCHA is a concept brand exploring a contemporary visual identity and packaging system for a modern matcha product.
The concept focuses on simplicity, clarity and strong shelf presence, with a flexible visual system designed to work across packaging and digital communication.
the challenge
Creating a contemporary matcha brand with a distinctive shelf presence.
The concept needed to balance a refined visual language with the natural and modern character of the product.
our approach
Combining simplicity, colour and packaging into one recognisable system.
The identity was developed around clear typography, restrained layouts and a visual direction that could extend across packaging and communication.
final solution
A contemporary brand identity and packaging concept built around clarity, consistency and strong visual recognition.
The result is a flexible brand system that can extend naturally across packaging, digital communication and future product applications.