BALANCE
project overview
client:
Concept Project
services:
Visual Identity · Graphic Design
industry:
Arts & Culture
role:
Graphic Designer
about the project
BALANCE is a concept exhibition identity inspired by Swiss graphic design and built around structure, typography and visual contrast.
The project explores how grid, scale and bold typography can create a flexible identity across posters, editorial layouts and exhibition communication.
the challenge
Translating the idea of balance into a strong exhibition identity.
The challenge was to create tension between structure and experimentation without losing clarity or readability.
our approach
Using Swiss-inspired structure as the foundation for a more expressive visual system.
Grid, typography, scale and contrast were used to create a flexible identity for posters and exhibition communication.
final solution
An experimental exhibition identity combining structured layouts, bold typography and strong visual contrast.
The final identity creates a recognisable exhibition system that remains flexible across posters, editorial layouts and promotional materials.