FORMA/27

project overview

client:

Forma/27

services:

Brand Identity · Web Design

industry:

Creative / Digital

role:

Web & Brand Designer

about the project

FORMA/27 is a brand identity and web design project built around a bold visual system and a clear digital experience.

The project brings branding and responsive web design together into one cohesive visual language, designed to feel distinctive, modern and consistent across different touchpoints.

Polaroid instant film camera
the challenge

Creating a bold identity that works consistently across brand and digital touchpoints.

The challenge was to build a visual system strong enough to feel distinctive while remaining clear and functional across different screen sizes.

our approach

Building one cohesive visual language from identity to interface.

Typography, layout, spacing and responsive behaviour were developed together to create a consistent experience across the brand and website.

VR headset
Vintage Kodak movie camera
Blue Polaroid camera
Various electronics on desk
final solution

A bold visual identity paired with a clean, responsive website designed as one cohesive system.

The final system brings the identity and website together through a consistent visual language, responsive layouts and a clear digital presence.